Concept development :
I have decided to look into three areas of pop star identity, these are :
- Music videos
- Cd artwork
- Quotes and lyrics
From an in-depth look into each area I will have a well informed rationale of the way each popstar represents herself in the music industry and reasons why she does so.
Music videos are a good way to look at the gaze in the media as Laura Mulvey wrote about the male gaze within film so it will be a good way to apply the theory directly. I will look at each music video that each of the 3 popstars have released. By looking at everysingle music video by each artist such as Beyonce for example, I will be able to see if anything has changed over times, such as the way they represent themselves
Cd artwork will be another interesting one to look at as it will like the music videos will create a time line of identity for each popstar.
Quotes and lyrics will be interesting to look at as popstars often contradict themselves when talking in life, compared to what they say in their lyrics.
I have decided not to look into Madonna further as I feel she is no longer current, and I want to look at how popstars of the 21st century represent themselves, as we are meant to be 'gender equal' today, or there a bouts compared to years ago, so why do women still feel the need to pander to the males desire.
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