COP3 : Design development

Colour pallet:

   

This is my chosen colour palette it works with the contrasting colour concept which I want to use to represent the conrtasts winin the subject of 'creativity' be that opinions or contrasting view about brain side dominance. I want the contrast to work in a way that makes the audience notice and draw attention and I think when these colours are used together that is achieved. They grey is used as the blank slate as stated before in my concept development.

 

Logo:

This is my logo deign for illumination. I tried different variations but decided this concept of using the outline of the text works well as it acts as a transparency, you can still see behind the text which will not restrict or distract someones visual cortex which in a creative moment needs to 'blink' as such and shut down visual information, so I feel this non obtrusive logo will work well in not demanding too much visual attention but enough to be recognisable.

Brain:

 

This is the brain that will be featured in this edition of illuminate and on the book of illumination. I see creativity less about the product and more about the way a person thinks, creativity depends greatly on how someone thinks and forms connections in the brain and without this creative brain that person would not create the 'product' what ever that may be. So I want to focus on the brain visually. I will use both the picture of the brain and then also my hand drawn version as I feel this aesthetic of hand rendered design works well at evoking an approachable feeling to design and will encourage my audience to join in.

COP3 : Practical research

Practical research :

For my book showcasing what creativity is really about 'handbook to creativity' for the graphic designer I want it to be very unconventional and not work as you would expect a normal book to. By have a book that opens in an unexpected way it will highlight that you don't have to stick to the rules, once you know the rules you can break them in an informed way creating exciting concepts. My book will embody that element.

Bellow are some examples of unconventional books that I have found. By looking at the books I can see that you can take all the different kinds of regular binds and mix and mash them to make something exciting and unexpected (which is away of developing creative thought pattern by doing a task in an unexpected way but getting to the same finish you would normally, breaking mental routine and forming new connections). I am definitely going to experiment myself with combining different binding techniques, it will involves some practices but once worked out I think it will be a successful to convey what I want to say.

The above video is mesmerising and completely opens your mind to what can be achieved through book binding, it doesn't have to be normal turn page, turn page, there are ways the audience can interact and move with the book which can only help the person absorb the information more.

Different types of folds:

The above diagram is of different kinds of books binds that I will experiment with and figure out how to merge them all into one unsuspecting book.

COP3 : article how to kill creativity

How to Kill creativity

 This article was really useful to learn how creativity is 'Killed' It brought up issues like extrinsic motivation and money constraints. Amabile explained how creative people are intrinsically motivated, they do not need a carrot dangled in front of their nose as such. When businesses start to extrinsically motivate people like through threats it hinders the person creative potential. Amabile also mentioned that the use of fake deadlines can hinder potential massively and cause a layer of distrust.



Above is a diagram from the article that is described at the three components of creativity. these are expertise, creative thinking skills and motivation all three of these things together equals a creativity. This description relates well to graphic design as when a designer works on a branding and identity brief for a client they often have to build up an expertise in what ever the clients profession is. The creative thinking skills would come down to the process of graphic design it is a process which involved a a lot of problem solving and generating ideas and concepts. And motivation seems to be what most graphic designers poses, as a whole from my personal observation we seem like quite an obsessive bunch of people who are very self motivated, everyone does work for their own self gratification not because they have to.

COP3 : Practical design concept

Concept :

Whilst reading one of my research books on creativity I read a phrase describing a moment of creativity as an illumination in the brain. I thought this described the moment of creatively very well, it doesn't make it sound too fluffy, like inspiration or creativity, it doesn't link too obviously to creativity which is good as some people have an aversion to the word and it may put them off from engaging with my outcomes. The name of the collection will be Illumination, the monthly magazine will be called Illuminate, this will make it easier to differentiate between the two but it will still be obvious from the aesthetics and name that they are part of the same range.

In terms of aesthetic qualities I want there to be a strong correlation between the range of items, magazine, book and website as I want everything to work as a collective so it will be easily recognised as a range. The qualities that I will maintain across the range will be colour and typography. I don't want there to be any visual disturbance from using loads of colours as I want the products to act as a blank canvas for the audience mind to wander over. I will be using a limited pallet of four colours, one being grey as grey works well as acting as a blank canvas. The other three colour I want to be a contrast and work to bring life to the products and make them more eye-catching.

Bellow are some exampled of contrasting colours that could be used in conjunction with the grey. I will experiment more and decided on final colours when I start designing and see which colours are most effective.

COP 3 : creative thinking website.

Lets make some art

http://www.letsmakesomegreatart.com

This is a really nice website created to promote the book. The website encourages you to be inn votive and look for shames within fingerprints to make pictures. It's amazing how many variations there are from other people in the world, no ones is exactly the same which is a nice individual quality something that make you you.

COP3 : Tutorial 3

Tutorial 3 :

In this tutorial with Simon we checked over my chapter structure and it was confirmed to go ahead. We spoke about the importance of maintaining a critical outlook when discussing theories and such and not take them as set in stone, it is best to question things or try and relate it to other theories to back it up or add more of a discussion.

Plan:
Now that I have had my chapter structure okayed I feel more comfortable to go on and start writing my essay. I know my structure now of each chapter and what I want to include and I have all of my research organised and ready to access so the next stage is definitely putting pen to paper as such.

COP 3 : Primary Research - creativity tests

Creativity Tests :

After researching into methods of creativity I want to conduct my own creativity test, which will encompass the variety of tests in one. The test would be given to Graphic design students to gauge their creative abilities and see if there are any specific areas of creativity that designers excel at. To make sure that my test is fair I will also give the test out to people who do not come from a creative background, but I will not be using this data this will be just to back up my results.


Aesthetics:

I want my creativity test to have an aesthetically playful feel to it as I don't want it to come across as a 'test' which will conjure awful memories in people heads of school days. I want people to look at it and it look fun not daunting. The above example are by........... they achieve the aesthetically playful look though pattern and colour, this s something I will investigate for my test playing with patterns especially as a hand drawn pattern will add an element of free thinking and creativity and encourage the person to do as they please.

Tests :

 

The test I am going to include in my booklet are -

Torrance test of creative thinking, J. P Guilfords structure of intersect and Mednicks Remote Association test. All of these tests are used to determine creative potential, they measure Divergent thinking, ability to create association, problem solving, creative flow and many more. I will be taking aspects from each test. 

- Section 1: This will involve a divergent thinking test where the subject will be asked to think of as many different uses for a brick 

- Section 2 : This section will test the ability to create original ideas throughout the incomplete figure test (Torrance test of creative thinking) The subject must finish off a drawing where there is just a line, and name it. The more original the idea the more creative the person is said to be.

- Section 3 : This section involves a test of remote associations. The subject will be asked to find the missing link that associate three unrelated things such as Dress, Dial, Cream the answer would be Sun.

- Section 4 : Section 4 will test the subjects ability to solve problems. This is less about creativity as there is a set methodically answer, but it will be instructing to test graphic designers ability to solve problems as that is what they are often called - visual problem solvers.

- Section 5: This is another divergent thinking test trying to think of as many things that have wheels. this is a test of speed and thinking of the most unusual things that have wheels.

Design :

  

The above are the patterns that I will be using in the test. This will create an effect of playfulness and liberation, hopefully encouraging the subject to think creatively and not think of this test as a 'test'. There patterns are all in colour for the same reason to create a joyful, fun feeling.

the layout and design of the booklet is as simple as can be, whilst still using colour as a main component. The simple layout will make the booklet and test easier to follow and avoid confusion.

I have created three versions of the test to get a better understanding of what inhibits creative thought pattern. One book will ask the person to have a two minute break dividing coloured counters into colour groups e.g. all red in one group, all green in another. After this task has been done for two minute the person will be asked to repeat the brick test to see if they can come up with more creative uses for the brick. The other version of the test will make the subject sit for two minutes doing nothing before repeating the brick test, and the third version of the test will make the subject could down from 1000 in 7's for two minutes which is a hard task for most. 

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