Tuesday 19 November 2013

COP3 : Visual research for practical

Visual research for practical :

Left store by Arthur Foliard -

Interesting concept for appealing to the left handed person, who is in theory 'right brain' dominant and there fore more creative in thought
"LEFT is a concept store that offers cultural products related to left-handed people in order to give a different point of view about them. 
LEFT gets people interested in left-handed people through their center of interest: literature, theater, art, music, objects, etc.
It is also the opportunity for left-handed people to get objects that suit them."





D&AD - 

The Brief

Create a brochure promoting D&AD Workout – a professional development training programme, offering a range of courses and workshops to individuals working in design and advertising.

The Solution

A brochure was created that challenges the reader through a series of witty questions that play on the idea of lost inspiration, emphasising the relevance of the programme to a creative audience.

By printing only black on to different coloured paper stocks, we produced cost-effective, engaging brochures that were colour coded into sections.
really interesting concept for a way of encouraging and promoting creativity 




Faces -

I really enjoy this concept of changing a picture into what ever you like by drawing over it. It alters it and makes it instantly into something of your own. It is way of seeing something in a different way which will allow different connection to build up in the brain and make you think more creatively. This idea of defacing a face could work well as break page.



Lets Make Some Great Art -

This is a great book and website that encourages creativity in the form of art.  It makes the person see an ordinary thing in a creative way, like a finger print, changing it into what ever the mind can see. It is engaging and interactive and a good example of how a range can work across print and digital



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