Monday 4 November 2013

COP3 : Primary research - Questions to ask professional graphic designers

Questions For Designers:

To gain a greater understanding about  creativity within graphic design, and also look at some opinions on what they think about creativity like if it can be developed, if there is a specialist area within graphic design that creativity is most important like for example publishing or branding etc. I also want to find out about what the creative process is for the designers and if they have any particular methods, this will be interesting to see if they match up with the research I have been conducting into ways of harnessing and developing creativity.

To makes sure I ask the right questions so I can cain as much as possible from the interviews I am going to draft them a few times and then decided then how I will conduct the interview either email, in person, phone etc.

This topics I want to cover are :

- Thoughts on creativity
- Where ideas come from
- Process of creativity
- What they think creativity is
- Importance of creativity within the discipline graphic design
- Benefits from harnessing creativity
- How they harness creativity
- Process of ideas
- Epiphany moments of insight
- Is creativity something they look for in perspective employees

The above is the original list I developed of topics. It was beneficial to get down all the possible subjects I want to cover / ask designers about, but there are obviously too many and some are the same sort of questions or could be covered with one question. The next job is to group them and the go from there

Group 1:
- Thoughts on creativity
- What they think creativity is

Group 2:
- Where ideas come from
- Epiphany moments of insight
Group 3 :
- Process of creativity
- Process of ideas 

Group 4:
- Benefits from harnessing creativity
- How they harness creativity


It is clear from the grouping that there are four topics to cover:

- Graphic designers opinion on creativity and if there is a particular specialist area within design that is most benefited from creative thinking

-Where the ideas for there work come from

- The process they go through when working on a brief

- How they develop their own personal creativity / if they think it can be developed/ it would be beneficial to do so.

I will now develop these four areas into well rounded questions so that I will get decent and useful feedback.


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