COP3 : Practical Final Concept rationale - product - Range - Distribution.

Concept -

Product :

For my practical I am going to create a range that explores graphic designers and creativity. 'Creative' the word has such negative reviews, it tends to make people pull a face when someone says it, it is seen as a dirty word tarnished. But I really don't understand the problem with it since if you look at the bigger picture, creative thought has got the world to where it is today, would anyone who is classed as 'creative' really rather be maths a junkys (stereotype just for effect, obviously people can still be creative and good at maths). So I want to create something that celebrates and harnesses creativity.

The audience for my outcome is graphic designers, both professional and students, male and female, ages 18 -35.


Range:

My range will break down into three -

Magazine, book, website

I have decided to do this range as the study into the brain and creativity is so current at them moment and moving forward faster than ever, so I want to propose something that can move with the new research. The book will act as the one constant, but the magazine and website will be able to be updated at altered for new discoveries.

Book -

The book will include a break down of how to get over creative hurdles, it will also try and break down the connection between graphic design and creative thought.

Magazine-

The magazine will be more focused on specific graphic designers. It would be a mouthing magazine where each issue would feature different graph designers, asking questions to gain insight into their designing process and what their views are on creativity and graphic design, whether they embrace it and it's just students who pull a face? who knows - will find out.

Website -

The website will feature a whole hose of different things to do with creativity , how to become more creative, how to get over the creative hurdle, interviews, articles, new studies. It will be something that doesn't have any rules about what is uploaded as long as it is relevant to creativity and graphic design and evolving the designer.